2022 Gartner® Market Guide for Customer Data Platforms

2022 Gartner® Market Guide for Customer Data Platforms

 

2022 Gartner® Market Guide for Customer Data Platforms

2022 Gartner® Market Guide for Customer Data Platforms

“According to Gartner’s 2021 Cross-Functional Customer Data Survey, just 14% of organizations achieve a 360- degree view of their customer. Among those who have achieved it, 44% of respondents say their 360-degree view is located in a customer data platform.”

We believe marketing leaders should read this complimentary report, which included BlueConic as a Representative Vendor, to understand the customer data platform market and to learn more about:

  • Recommendations to help you select the right CDP vendor
  • The latest market forces
  • A market definition and analysis
  • CDP vendor types and feature set

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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