E-commerce Returns 2024
As e-commerce has grown, so have e-commerce returns. The issue was always present, but it seems to have reached a fever pitch in the last year. For a time, it seemed like free returns and generous policies were the solution. By making returns free and giving customers a long time to make returns, retailers paid a cost in returns processing but were rewarded with more easily acquired customers, who were more loyal and spent more than they otherwise would have done. That was the theory, anyway, put into practice by major players like Amazon.
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