Growth beyond the app store

How to maximize mobile app revenue by selling on the web

There’s a world (wide web) of revenue beyond the app stores, but selling your app on the web isn’t just about avoiding hefty app store fees. It gives you the freedom and opportunity to leverage a direct-to-consumer model where you can reach a bigger audience, enhance your marketing efforts, and experiment with different ways to monetize and grow your app.

This guide covers everything you need to know about opening up a web-based revenue stream including a full breakdown of the 3 key web monetization strategies, expert tips to nail the right web strategy for your app, and data-backed insights on pricing and payments to drive higher-value purchases and minimize churn.

Paddle is an all-in-one billing solution for product-led growth. Paddle helps SaaS companies grow faster with fewer distractions. As a SaaS merchant of record, we take away the complexity of managing a ‘best in breed’ payments stack — handling all payment routing, tax collection, compliance, invoicing, subscription management, renewals, reporting, and fraud protection.

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