The Sales Ops Playbook

Techniques for Effective TAM, SAM, and SOM Projections

Is your sales planning process broken?

If you answered “Yes,” you’re not alone. Too many sales operations and revenue leaders are forced to work from extremely limited internal data sets and whatever external sources they happen to have access to. This ‘swivel chair’ approach to finding insights across disparate data sources is time-consuming and, ultimately, unreliable.

In today’s accelerated and highly competitive marketplace, understanding and leveraging market projections is more crucial than ever. When deciding on markets to enter and building out regional and territory projections, Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) are more than abstract concepts.

Together, these metrics form the backbone of market planning and segmentation. They’re integral to crafting a successful sales strategy.

Don’t let outdated methods hold you back and download “The Sales Ops Playbook” now.

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