Customer-Centric Connected Assets: A Growth Engine for Manufacturers
Elevate customer experiences with intelligent products and services.
Connected assets are transforming manufacturing by increasing efficiency and enabling data-driven decisions. New technologies are turning products into digitally-connected assets, pushing manufacturers to innovate and connect their products in new ways.
These connected assets are reshaping manufacturer-customer relationships, and requiring advanced capabilities to directly manage assets, offer subscription models, and shift toward service-centric business models. This customer-centric approach opens up new revenue opportunities and could save manufacturers trillions over the next few years.
To capitalize on this shift, manufacturers must blend new technical engineering capabilities with traditional IT responsibilities, and adapt marketing, sales, and support processes to include service capabilities and proactive customer relationship management. This white paper explores how to navigate this transformation and create new business value. It discusses the broad implications of connected assets and the changes needed to support enhanced customer engagement.
Learn how connected assets can transform your business
This whitepaper explores:
- The impact of connected assets on your business model
- How to adapt marketing and sales processes for a customer-centric approach
- How connected asset data contributes to creating improved service experiences
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