Customer Intelligence & Insights™ for Personalized Banking

TCS Customer Intelligence & Insights™ for Personalized Banking is an AI-driven Customer Data Platform (CDP) and analytics solution designed to help banks unify siloed data sources—including core banking, CRM, digital channels, and more—to create a 360° view of customers in real time. It delivers industry-specific, out-of-the-box use cases such as persona discovery, propensity modeling, dynamic segmentation, next-best-action offers, and risk analytics to predict loan defaults and early repayments. With a modular, open-source architecture featuring AI/ML, deep learning, real-time orchestration, smart workflows, and API-first connectivity, it accelerates time-to-value while reducing TCO and supporting compliance. Banking institutions using the platform benefit from improved cross‑sell/upsell, reduced churn, smarter risk management, and enhanced customer loyalty across retail, SMB, and commercial segments.

Unlock hyper-personalized, data-driven banking—request a demo today to see how Customer Intelligence & Insights™ can elevate CX, optimize risk, and boost growth.

White Paper from