2025 CTV Trends Guide
Connected TV Trends: How CTV is Reshaping Digital Ads
Cord-cutting habits, the prevalence of smart TVs, and the rise of streaming services have led to skyrocketing CTV adoption over the last decade. And like clockwork, when consumer preferences change, so do advertising trends:
This year, advertising spend on connected TV will grow 15.8% to reach $33.35 billion.
What exactly does the consumer shift from cable and broadcast to CTV look like? And how can marketers harness new CTV advertising opportunities to meet their objectives?
Download the guide to get expert perspectives from EMARKETER, Experian, and AdRoll on:
- Viewer trends that are fueling CTV’s rapid growth
- Why CTV capabilities are growing increasingly appealing to advertisers
- How CTV is taking on a bottom-of-funnel role and accelerating the customer path to purchase
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