The State of Generative AI 2025

GenAI traffic surged 890%, indicating this technology is increasingly fueling creativity, innovation, and productivity.

Generative AI (GenAI) is rapidly transforming organizations with unprecedented productivity gains and streamlined workflows, but AI innovation introduces complex new risks that security professionals must understand.

New data on generative AI adoption and usage, drawing on observations of more than 7,000 enterprises./p>

Explore the potential pitfalls and possibilities of GenAI in the enterprise. Take a sneak peek at some of the most eye-opening data points — and see how your organization’s AI ecosystem stacks up.

Our analysis uncovers significant security implications of third-party GenAI app use:

• GenAI traffic surged more than 890% in 2024.
• Data loss prevention (DLP) incidents for GenAI more than doubled.
• Organizations used on average 66 GenAI apps, with 10% classified as high risk.

Build a robust security strategy that keeps pace with AI innovation.

Discover key findings to prevent sensitive data loss, defend against malicious AI use, and ensure safe and effective GenAI adoption.

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