Original research by Dynata, Inc, the world’s largest first party data provider.
Holiday Trends
This year has brought one of the most puzzling economic landscapes in recent memory. Headlines that once shook stock markets now hardly move the needle, while key indicators including employment and inflation suggest a resilient consumer despite rapid and significant geopolitical change.
As we approach the all-important holiday season, brands are wondering how consumers will behave, and how to reach them effectively.
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