2025 EMEA state of fraud and abuse — beauty and cosmetics
The beauty and cosmetics merchants are susceptible to numerous types of fraud attacks. With the advent of 3D Secure, fraudsters are known to test other points of weakness in the shopper journey. Whether through card testing by buying low-priced items to avoid detection and take advantage of low-value exemptions, or through the rising rate of returns abuse, managing a seamless experience for legitimate customers can be a daunting task for merchants in Europe
In this report, we highlight the fraud pressure and consumer abuse trends happening within the EMEA beauty and cosmetics market.
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