The Implementation Reality Check: How Operational Managers Are Making AI Agents Work for Enterprise Customer Communications

You’re tasked with making AI work—not just in theory, but in daily operations. Bridge the gap between executive vision and operational reality with actionable insights from exclusive new research conducted by Forrester Consulting, commissioned by Meta.

50% of surveyed organizations lack the internal skills and expertise to deploy their genAI strategy, while 16% can’t scale their proof of concepts beyond the pilot stage. As an operational manager, you’re on the front lines: How do you take executive AI initiatives and turn them into working, scalable processes that your teams can execute and that deliver the customer experience your business demands?

73% of organizations need help understanding how to use AI agents, but implementation responsibility often falls to teams like yours. Learn how successful teams across operations, marketing, and customer experience are managing the AI revolution in customer engagement, while addressing practical concerns like staff training and performance measurement.

Get insights from a survey of 598 enterprise executives to inform your implementation roadmap and operational planning.

Download the 2025 thought leadership paper, Master Your GenAI Strategy to Accelerate AI Agent Impact in the Enterprise, for key findings to help you deliver on your organization’s AI commitments.

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