Explore how IT and Marketing are increasingly interconnected in the era of AI and digital transformation. CIOs and CMOs alike are leveraging data, technology, and creativity to drive business outcomes, enhance customer experiences, and foster collaboration across departments. Drawing from the expertise of IBM, this session will delve into how IT strategies enable marketing agility and how marketing demands influence IT innovation, creating a synergy that propels organizations forward. Gain insight into the strategies that drive success in the ever-evolving digital landscape.

Key takeaways:

• IT and Marketing are becoming deeply interconnected, driven by the shared use of data, AI, and digital tools.
• CIOs and CMOs are collaborating to enhance customer experiences and improve business agility.
• Marketing demands are shaping IT innovation, while IT strategies are enabling faster, more creative marketing solutions.

Event speakers:

Cynthia Stoddard

CIO, Adobe

Betsy Rohtbart

VP, Marketing, IBM.com

Ann Funai

CIO, VP Business Platform Transformation, IBM

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