Turn Signals Into Sales: Activate Triggers That Matter
DemandScience’s webinar Turning Signals Into Sales explains how modern sales and marketing teams can identify the right buyer signals, filter out noise, and turn those signals into revenue-generating conversations. With expert speakers from DemandScience, Dentsu B2B, and Google, the session focuses on distinguishing meaningful signals from background activity, aligning sales and marketing, and building a repeatable process to act on intent data effectively.
What You’ll Learn
- How to define and differentiate signals, intent, and triggers.
- Ways to filter out low-value interactions and focus on high-impact signals.
- How to build a joint playbook that aligns sales and marketing around signals.
- Practical steps for scoring, prioritizing, and activating signals to increase pipeline.
Why It Matters
B2B buyers leave digital clues about their interest long before they engage with a seller, but not all signals indicate real buying intent. Teams that can separate meaningful signals from noise are better positioned to engage buyers at the right time, create more qualified opportunities, and strengthen collaboration between marketing and sales. This approach helps companies move from reactive outreach to proactive engagement driven by verified data and measurable triggers, improving pipeline quality and sales outcomes.
Watch the on-demand webinar to learn how to activate buyer signals that truly move deals forward.
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