Beyond the Mark: Turning Insights into Action
Dotdigital’s Hitting the Mark report revealed a clear challenge: brands are gathering more customer data than ever, yet many still struggle to turn that information into meaningful, personalized experiences. Fragmented systems, inconsistent data, and batch and blast tactics continue to create disjointed journeys and missed opportunities.
Beyond the Mark focuses on what comes next. This follow on guide shows how commerce and marketing teams can use Adobe Commerce and Dotdigital together to close the gap between what they know about customers and how they engage them.
Inside, you’ll discover learn practical ways to
- Leverage zero party and behavioral data
- Deliver real time personalization across channels
- Use AI to enhance recommendations and merchandising
- Activate customer reviews and user generated content
- Coordinate on site and email experiences for greater impact
With Adobe Commerce feeding real time shopper signals into Dotdigital’s automation tools, teams gain a clearer path from insight to action. Download the guide to explore how you can create more connected experiences across the customer journey.
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