The New E-Commerce Calendar
A Global Guide to Year-Round Shopper Engagement
E-commerce brands face compressed buying windows, rising acquisition costs, and intense seasonal competition. This guide outlines how to map campaigns to key retail and cultural moments across the year to capture demand when intent is highest. It provides a planning framework that helps teams prioritize promotions, align channels, and drive more predictable revenue.
What You’ll Learn
- Why 78% of calendar Moments are not led by retail or price promotions
- How 39% of shoppers feel overwhelmed and 25% avoid big sales events
- How up to 15 retail, cultural, and religious Moments occur monthly
- Insights from 9,356 respondents surveyed at a 95% confidence level
Why It Matters
- Reduces reactive campaign planning and last-minute execution risk
- Improves revenue predictability across peak sales periods
- Aligns marketing, merchandising, and operations around shared goals
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