The State of Business Messaging: Consumer Data That Will Reshape Your 2026 Retention Strategy
Your customers are telling you exactly how they want to engage. Are you listening?
New global research reveals what over 11,000 consumers across 22 markets truly value in business communications. The insights will transform how CRM and lifecycle marketing teams approach customer retention.
72% of consumers are more likely to purchase from brands that offer messaging. But 70% feel frustrated when they receive irrelevant messages. The takeaway for CRM teams? Personalisation isn’t optional—it’s the difference between connection and churn.
Three out of four consumers value receiving personalized messages about products, services, discounts, and sales. With 92% enjoying order updates via messaging and 90% valuing hearing about deals and offers, the opportunity to drive lifetime value through conversational engagement has never been greater.
Download the 2026 State of Business Messaging report for the consumer insights you need to build messaging strategies that turn engagement into lasting loyalty.
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