The State of Business Messaging: Why Consumers Trust Messaging for Security-Critical Communications
In an era of phishing and fraud, where do consumers actually feel safe? New global research provides security leaders with the answer.
A comprehensive survey of over 11,000 consumers across 22 markets reveals that messaging has become the trusted channel for security-critical communications between businesses and their customers.
79% of consumers are more likely to message a business when they have confidence the brand is legitimate. And 74% view messaging as a more private way to interact with a business than email or SMS. For security leaders, this consumer sentiment represents both validation and opportunity.
The research shows consumers are already trusting messaging for high-stakes activities: 29% verified or authenticated their identity via messaging in the past month, while 42% paid bills and 39% conducted banking transactions.
Download the 2026 State of Business Messaging report for the consumer insights you need to build trust, enable secure authentication, and protect customers where they feel safest.
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