What Happens to Student Performance When Creativity and AI Are Built Into the Curriculum?

As higher education faces rising costs, shifting student expectations, and rapid adoption of generative AI, institutions are under pressure to better prepare students for an increasingly skills-driven workforce.
The research is clear: embedding creative tools and responsible AI into coursework measurably improves academic confidence, engagement, and outcomes across student populations.
This report, developed in partnership with Edelman presents data from institutions currently using Adobe Creative Campus programs. It documents what changes when students have campus-wide access to creative and AI tools.
Fill out the form to download the full report and learn more about:
- Higher engagement among students with access to creative tools
- Widening equity gaps at institutions that delay adoption
- Cross-disciplinary data from active Creative Campuses
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