Rich Messaging as a Trust Channel: What Security Leaders Need to Know
$470 million. That’s how much U.S. consumers lost to text-message scams in 2024, up more than 5x versus 2020. As trust in legacy channels erodes, security leaders have a unique opening. New research from Boston Consulting Group, commissioned by Meta, shows how to capitalize on it.
Enterprises using rich messaging for authentication and verification report a 25–30% increase in authentication success rates, reducing both fraud and customer drop-off. The channel delivers verified message delivery, strong privacy compliance, and the interactive capabilities needed for real-time identity verification.
The report covers how leading enterprises are building trust by design with verified business profiles and secure conversational flows that protect customers while reducing friction in critical moments like fraud alerts and account verification.
Download the report for the security and authentication insights to inform your trust framework for 2026 and beyond.
Please note by clicking “Submit” to access this advertiser content your details may be passed to the advertiser for fulfilment of ‘the offer’. The subscriber also permits the advertiser to follow up the fulfilment of the offer by email, phone or letter.
By submitting this form, you agree to be bound by the Privacy Policy
White Paper from 