How Six Global Brands Turned WhatsApp Into a Full-Lifecycle Engagement Channel
Movida doubled conversion rates in under a month. PepsiCo grew a WhatsApp community to 5.2 million participants across 90 markets. Turkish Airlines made WhatsApp their primary passenger communication channel. Each started with a single use case and expanded across the lifecycle.
In this four-part executive video series, senior leaders from Meta, PepsiCo, Turkish Airlines, Movida, Trendyol, Deliveroo, and Motorway share how they moved from one-way notifications to two-way relationships on WhatsApp. The consistent finding: every interaction compounds into richer context, better personalization, and stronger retention.
Sessions cover how to build engagement that grows with every conversation, why first-party relationships built on WhatsApp create a lasting competitive advantage, and how brands are measuring lifecycle impact across acquisition, conversion, and re-engagement.
Watch the series for real-world proof of how lifecycle strategies on WhatsApp can drive engagement, retention, and measurable outcomes at scale.
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