What Deliveroo, Trendyol, and Motorway Built: AI Agent Architecture on WhatsApp at Scale
The model is no longer the product. That’s the starting point in this four-part executive video series, where Meta’s Alex Schultz and Motorway’s CPO introduce four layers of AI agent effectiveness on WhatsApp and explain why the orchestration layer can be obtained from market, but the context layer must be built by the business itself.
Trendyol built a semantic layer across their entire operation, an internal marketplace of over 1,000 agents, and an orchestrator serving 300,000 merchants on WhatsApp. Deliveroo’s VP of Engineering shares how they connected catalogs, user signals, and conversational context for agent-powered discovery across hundreds of restaurants.
The series also covers platform architecture decisions from Turkish Airlines, PepsiCo, Movida, and Motorway, plus the infrastructure required for agent-to-agent interactions as the agentic economy takes shape.
Watch the series for architecture patterns behind enterprise-scale AI agent deployments on WhatsApp.
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