Governance First: Scaling AI-Powered Messaging Without Compromising Risk Standards
AI-powered messaging requires more than a bolt-on to existing infrastructure. New research from Boston Consulting Group, commissioned by Meta, details what IT leaders in the UAE need to prioritise.
UAE entities rely on an average of 5 external partners to enable rich messaging, spanning business solution providers, CPaaS platforms, AI vendors, and CRM systems. But partner roles are often unclear, overlapping, or misaligned, and the core infrastructure challenge remains: connecting customer data, operational events, and behavioural signals across channels in real time.
The report introduces BCG’s 10/20/70 principle for implementation success: 10% AI capabilities, 20% data and tech infrastructure, 70% operating model. It also maps how AI-ready architectures connecting CRM, CDP, and analytics systems determine whether enterprise messaging scales or stalls.
Download the report to inform your messaging infrastructure decisions for 2026 and beyond.
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