From Data to Destination: AI Journeys at Global Scale
Adobe Digital Leaders Webinar
Every summer, millions of people set out on journeys — and the brands that win are the ones that meet them with the right experience, in the right moment, at every stop along the way. But as AI reshapes how customers discover and engage with brands, content needs to move faster, experiences need to feel personal, and your brand needs to show up accurately across an expanding universe of channels, agents, and AI-powered interfaces.
An agentic Content Management System (CMS) makes all this possible. In this session, we’ll explore how leading organizations are orchestrating personalized customer experiences at global scale — and why a modern, AI-ready content management system is no longer just an operational asset, but a brand visibility strategy.
You’ll learn how to:
- Build a content foundation that performs for both human audiences and AI-driven discovery.
- Reduce time-to-publish and increase marketing agility across global teams.
- Scale personalized experiences across regions, languages, and channels without sacrificing brand integrity.
- Position your organization for the next era of customer experience orchestration.
Event speakers
Julie Hoffmann | Global Director, Industry Strategy, Adobe
Karthik Muralidharan | Group Product Marketing Manager, Group Product Marketing Manager, Adobe
Kiia Kiander | Senior Manager Marketing and Digital Platforms, Choice Hotels
Tory Brunker | Senior Director, Adobe.com for Business, Adobe
Vivek Pandya | Director, Adobe Digital Insights Corporate Marketing,Adobe
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