IDC names Salesforce a Worldwide AI-Enabled CDP Leader for B2B Two Years Running

IDC names Salesforce a Worldwide AI-Enabled CDP Leader for B2B Two Years Running

Get the 2026 IDC Marketscape for Worldwide AI-Enabled Customer Data Platforms for B2B Users to learn why:

  • Salesforce is a CDP leader for the second year in a row
  • Single native platform for data, AI agents, and enterprise activation
  • Multi-entity B2B data unified across accounts, contacts, and opportunities

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