Stranded Data, Missed Revenue: How FedEx and Heathrow Turned Customer Data into Measurable Business Impact
On-demand 60 mins
Most organizations have the data they need to drive revenue—but it’s fragmented across systems, inaccessible to the teams who need it, and too slow to act on when it matters most. As the agentic enterprise becomes a reality, the cost of that disconnect is only accelerating.
FedEx tackled this head-on by unifying sales, shipping, and digital data in real time—unlocking more than 2,000% ROI. Heathrow brought together 23 million customer records into a single, actionable foundation directly tied to revenue outcomes. Both did it with Salesforce Data 360, creating the kind of unified, trusted data layer that modern enterprises—and AI agents—depend on.
In this fireside chat, go beyond the headlines to hear how they made it happen: the strategy, the challenges, and the decisions that turned data into measurable business impact.
If your data strategy needs to prove itself in revenue, this is a conversation you won’t want to miss.
