How to amplify your company story
In today’s competitive job market, attracting top performers requires moving beyond traditional, requirements-based job listings to tell a compelling company story. This guide details actionable channels—such as social media, candidate reviews, in-person events, and third-party media—to amplify your authentic workplace culture. Learn low-cost, high-impact techniques to crowdsource employee content and see how leveraging Indeed’s Employer Branding Suite can expand your audience reach, increase candidate engagement, and significantly lower your cost per hire.
Key Takeaways:
- Multi-Channel Storytelling: Share authentic workplace culture through social channels, live video, employee reviews, and third-party press mentions to boost brand visibility.
- Low-Cost, High-Impact Content: Humanize your workplace by filming real employee experiences on mobile devices and crowdsourcing branded content using custom hashtags.
- Proven Financial & Hiring Impact: 75% of jobseekers evaluate an employer’s brand before applying, and organizations with strong branding see an average 43% drop in cost per hire.
- Broadened Audience Reach: Utilizing Employer Branding Hub drives an average 35% increase in job clicks, while 94% of Employer Branding Ad impressions connect with completely fresh talent.
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