Build the business case for selling websites to your customers
Revenue scenarios, observed market pricing and build-vs-partner costs for vertical software leaders deciding whether a customer website offering belongs in their lineup.
Overview & Key Takeaways:
The people your customers want to reach start on a website, whether they’re finding jobs, providers or properties. Your customers already pay agencies and freelancers for those sites. In our directional review of 40 leading vertical software platforms, half offer a full customer website product. This guide gives you the numbers to decide whether that revenue should run through your platform.
- A sizing model for your own data: a simple formula and four worked scenarios, from conservative to upside, for potential website ARR.
- What customers already pay: observed annual pricing for website products, plus one-time setup fees.
- The cost of building it yourself: what it takes to run a website offering in-house, by team size.
- The economic test: one formula that weighs website ARR, services margin and retention value against platform fees and go-to-market costs.
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