The Total Economic Impact™ Of Tableau
Learn about cost savings and business benefits enabled by Tableau
In May 2026, Tableau commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Tableau on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four decision-makers with experience using Tableau. For the purposes of this study, Forrester aggregated the experiences of the interviewees and combined the results into a single composite organization, which is a global company with annual revenue of $10 billion.
The aspirational goal for an enterprise is no longer just to be data-driven. Using data, AI, and analytics to drive better decisions, which in turn deliver better business outcomes, requires organizations to grow their capabilities. Artificial intelligence (AI) is not displacing business intelligence (BI). Just the opposite: More data means more opportunities to uncover insights and an increasing need for BI to help data, AI, and analytics teams catalyze better decision-making across the business. Tableau enables organizations to prepare and analyze data, uncover insights, and leverage AI within its platform to accelerate data-driven actions.
Findings include:
- Increased revenue through faster, more informed decision-making
- Improved business user productivity with self-serve analytics
- Expanded BI developer capacity through automation
- Reduced total cost of ownership from legacy tool consolidation
- Costs for implementation, management, and support
- Forrester TEI framework and methodology
