Win the shelf (even if you don’t own it)
The short version, and the three moves that matter
Thanks for downloading your copy of Winning the Shelf You Don’t Own, the new consumer packaged goods (CPG) playbook from Optimizely and Nishtech. It covers what’s changing, what you own, and what to do in the next 90 days.
For an easy way to remember the concepts shared in the playbook here’s an at-a-glance version. It reveals in brief what’s coming for CPG in the AI future, how the changes could affect you, and most important, how you can keep gaining and retaining customers across the changing selling landscape. You’ll see how to:
- Prepare for the 30% of retailer site traffic expected from agentic sources by 2028. (Mondelez retailer partners, via Digiday, 2026)
- Own your product stories outright (rather than renting them) across more of the commercial landscape.
- Start today with the three moves that matter most in the next 90 days.
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