Black Friday Edge: Insights from Bloomreach & Shopify
AI is reshaping how shoppers find and buy during peak season, and most brands’ reporting hasn’t caught up. In this on-demand webinar, Bloomreach and Shopify unpack real 2025 Black Friday data across email, SMS, search and AI channels, and what it means for ecommerce and marketing leaders heading into BFCM 2026.
Key findings: Shopify BFCM sales grew 27% year over year, against 3–7% for the broader market. Conversations with AI shopping assistants surged 113% on Black Friday, and AI-referred orders grew 13x year over year in Q1 2026.
In this session, you’ll hear practical moves for the weeks you have left and a roadmap for 2027: making your catalog and inventory readable by AI agents, syncing customer data in real time, and personalizing every touchpoint so Black Friday feels like one connected experience.
Whether you’re stress-testing your BFCM plan or building the case for real-time personalization, this webinar gives you the data to act with confidence.
