The Tech Marketer’s Guide To Accelerate Growth

Marketing leaders know that creating brand awareness, improving positioning, and fine-tuning and recession-proofing your strategy are keys to any tech company’s success. At the same time, resources and budgets are more limited than ever, so it can be hard to identify where to focus your efforts.

This eBook delves into 7 key strategies that will help accelerate growth of your emerging tech business:

• Build Your Culture
• Invest in Your Growth
• Create Awareness and Visibility
• Understand Your Competitive Landscape
• Be Customer Centric
• Host Events
• Plan for the Future

International Data Corporation (IDC), recently voted Analyst Firm of the Year for the third consecutive time, has helped growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth for nearly 60 years. Our 1,300 analysts and proprietary data can help you achieve your goals.

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