CCM 101: A Beginner’s Guide to Customer Communication Management Technology
Your CCM journey begins here
Designed with newcomers to Customer Communication Management (CCM) in mind, this guide will help you understand (in simple terms):
Key objectives include the following:
- What customer communications management (CCM) technology is
- What CCM does that other business applications don’t
- Who CCM is for
- Why CCM a critical component of your enterprise tech stack
- How CCM can empower your staff to deliver meaningful customer interactions across the entire customer journey
Think of it as the ‘Cliffs Notes’ for understanding CCM technology.
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