The future of B2B purchasing

Did you know that by 2025, according to Gartner, 80% of B2B transactions will be processed through digital channels?

The B2B sector is changing fast for reasons ranging from changing buyer expectations to shifts in generational preferences. Digital commerce is no longer just a nice to-have. It is a must-have for companies to get noticed and compete in today’s hypercompetitive digital world.

Manufacturers, distributors and wholesalers cannot overlook the critical role of e-commerce in the highly competitive world of B2B commerce.

This report provides an overall look at the state of B2B ecommerce, where it is headed, and how companies are deploying the latest in site search, personalization, and related technologies to build a more rewarding digital future for themselves and their customers.

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