Communications Marketers Speak Out

The most effective marketers are business drivers working at the intersection of sales and service to create personalized and differentiated experiences.

To meet the moment, communications marketers must focus on the following:

• Facing data-driven challenges
• Defining KPIs for customer engagement
• Taking a more strategic approach to marketing optimization

This e-book is based on a third-party, double-blind survey conducted from June 30 to August 8, 2022, and reported on in the Salesforce “State of Marketing” report. The report generated 6,000 responses from marketing managers, directors, VPs, and CMOs across 35 countries. This e-book is focused on the responses of 293 communications marketers only.

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