The Ultimate E-Commerce Merchandising Guide: Mastering the Basics

Merchandising is all about opportunities — it always has been. If one were to define it simply, they’d likely say that it’s the presentation and promotion of products to customers to influence their purchasing behavior, increase their satisfaction, and boost your bottom line.

In recent years, it’s become just as important to implement an effective merchandising strategy on your e-commerce site as it is in any of your brick-and-mortar stores. To attract customers, drive sales, and foster customer loyalty, your brand will need to continually innovate your online shopping experience — and e-commerce merchandising is a very important piece of this approach.

But e-commerce merchandising itself is constantly evolving. Your customers will no longer forgive a bunch of hastily uploaded products to your e-commerce store. If you want to keep up with your most innovative, dynamic competitors, then you’ll need to brush up on your e-commerce merchandising knowledge to create a strategy centered around the best practices and the right tools.

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