Patient Experience Management

The healthcare industry is on a trajectory similar to other industries like retail and financial services as consumer control and freedom take more and more power over the relationship – including choices not only of brands and providers but locations, communications, and even the form taken by the products and services on offer.

Combine this with the fact that healthcare purchases are very often the most expensive and complex we ever make, with multiple providers and touchpoints over timeframes that range from days to months or even years for a single need event.

This environment creates unprecedented challenges for the healthcare industry in general, and especially for healthcare providers that directly interact with healthcare consumers every day.

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