The brand manager’s guide to user-generated content best practices

Brand managers aren’t only responsible for developing a brand strategy, they’re also managing how that plan is implemented across various communication channels and marketing initiatives. In other words, they have a lot to juggle.

There’s one aspect of a brand’s marketing strategy that you can’t afford to drop: user-generated content (UGC). UGC is any type of content — from a product review to a selfie in a recently purchased outfit — created and shared by actual customers. Why is it important? Because the success of your brand depends on what people say about your products and company.

And it’s incredibly effective. In fact, 79% of people say UGC guides their purchasing decisions, and consumers find that it’s nearly 10 times more effective than influencer content.

User-generated content helps companies drive sales, scale their brand, and build customer loyalty. This foolproof guide to UGC best practices will empower you to do just that.

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