The Most Important B2B Marketplace Features (and Why You Need Them)

The outstanding performance of marketplaces continues to turn heads. According to a DC360 report, B2B marketplace sales exploded to $112 billion in 2022—up 100% from 2021.

Figures like that are inspiring more and more businesses to launch their own marketplaces. However, any enterprise thinking about taking this path in ecommerce needs to be aware that multi-vendor marketplaces don’t operate the same as single-vendor commerce stores. Marketplaces have multiple stakeholders, bringing together buyers and sellers in a single place, adding a whole new level of complexity for operators. This means that the features required to operate a successful B2B marketplace differ from what’s needed for single-vendor businesses. You’ll need a marketplace platform that can streamline the specific workflows and relationships required in a marketplace.

In this piece, you’ll find an overview of some of the biggest advantages of the marketplace model and the B2B marketplace features to look for in a marketplace platform.

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