Marketplaces: A Distributor’s Key to Staying Relevant

Faced with creating new ways to go to market during a period of global lockdowns, many businesses invested heavily in online capabilities such as ecommerce to remain relevant. But that’s become table stakes in today’s hyper-competitive landscape.

The use of B2B marketplaces is continuing to grow, growing from about 100 sites a few years ago, to more than 400 in 2023. Revenue from B2B marketplaces soared 131% in 2021 to $56.5 billion. Continued strong growth in 2022 was expected to push online B2B revenue to approximately $130 billion, according to DigitalCommerce360. The pace of adoption was so frantic that many companies say their digital capabilities advanced by as much as seven years in less than 24 months.

Industries such as retail, healthcare and manufacturing have embraced digital marketplaces to penetrate new markets, increase efficiencies, lower costs, enhance product quality and capture and retain customers.

This report examines why distributors are leveraging marketplaces to take their digital sales efforts to the next level..

White Paper   from