Evolve your Apparel & Footwear Business to the New Shopping Paradigm

The rapid changes in consumer behavior and preferences accelerated by the recent pandemic shifted apparel & footwear as part of retail industry into a new shopping paradigm. These recent changes put pressure on costs and require retailers to rethink their businesses to respond better to customer expectations, increase efficiency, reduce the cost to serve, and identify new business growth levers.

In this environment, retailers must invest in the experiences delivered at every stage of the shopping journey — attraction, discovery, purchase, and post-sale. Traditional operating schemes have given way to fully integrated omnichannel tactics to deliver best-in-class adaptability, operational efficiency, and contextualized customer engagement.

Because of ineffective processes and disconnected ecosystems, brands, designers, vendors, and suppliers frequently work in silos; where the IT setup, data, and communications are fragmented, resulting in manual errors in product data. Furthermore, reliance on physical sampling – in high volume and frequency – adds time and cost pressures, as well as having a negative impact on the environment.

What if you could empower your entire stakeholder ecosystem by centralizing, digitizing, and automating the value chain from ideation to manufacturing? What if you could eliminate data loss while improving the quality of your products and processes at the same time? This is where PLM comes in, but what exactly does it do?

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