2024 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

Data and analytics leaders use ABI platforms to support the needs of IT, analysts, consumers and data scientists. While integration with cloud ecosystems and business applications is a crucial selection requirement, buyers also need platforms to support governance, interoperability and AI.

Analytics and business intelligence platforms — enabled by IT and augmented by AI — empower users to model, analyze and share data.

Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and nonmodeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.

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