5 Key Strategies to Grow Your TAM During an Economic Downturn

Understanding your total addressable market (TAM) – the overall revenue opportunity for your products and services in a particular market – provides you with crucial guidelines for putting together your go-to-market strategy and marketing plan. Defining your market today and understanding where your opportunities lie in the future helps your team focus on the right customers and competitors at the right time.

Today, the wave of troubling economic news is taking a toll on both businesses and consumers. Staggering gas prices, a stock market in bear territory, tumbling cryptocurrency, and of course, the word “recession” may strike fear in many business owners.

But there are steps you can take to shield your brand from the worst and even grow your market during and after an economic downturn.

In this eBook, we will give you 5 key strategies that will assist you in growing your TAM, even when economic times are uncertain.

International Data Corporation (IDC), recently voted Analyst Firm of the Year for the third consecutive time, has helped growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth for nearly 60 years. Our 1,300 analysts and proprietary data can help you achieve your goals.

White Paper from