Advertising Sales Outlook – Strategies for Success in 2024

The Advertising Sales Outlook – Strategies for Success in 2024 eBook is your key to navigating the ongoing challenges that media companies faced in 2023 and arming your team with effective solutions to thrive in 2024.

Media companies are grappling with shifts in ad spending, AI content, CTV standards, the decline of traditional channels, and countless more headwinds. This new eBook from Operative provides crucial insights into overcoming these hurdles and driving success in the marketplace.

Key strategies for 2024:

• Implementing a unified product catalogue to create more profitable proposals among other benefits
• Centralising channel management to better analyse and understand trends in your business
• Providing self-serve ad sales to unlock a wider customer base
• Leveraging FAST channels to attract new advertisers and increase sales

Download your free eBook.

White Paper from