Agentforce: Media’s Next Frontier

Unlock a new approach to audience, content, and monetization — powered by Agentic AI.

The media industry is evolving. There is now more content, more channels, and less attention than ever before. Success in this ultra-competitive, extremely fragmented environment is highly dependent on your ability to stay agile, deliver relevant consumer experiences, and broaden your growth strategy.

Read the guide to see how agentic AI is helping media and entertainment organizations and learn why:

• Data is the foundation of everything you do. Only 18% of media and entertainment companies report that their data is fully integrated.
• AI is ushering a new era in media and entertainment. 90% of media and entertainment decision-makers report they are increasing investments into their AI systems in order to scale operations and drive efficiencies.
• Engagement is the cornerstone of growth and revenue generation. Delivering personalized media experiences matters. Your ability to meaningfully engage your audience is both your engine for growth and your antidote to churn.
• Growth needs to be about more than just subscriptions. At present, advertising is the most dominant and valuable source of revenue across the industry.

White Paper from