Banking on Brands: How Integrated Payments Turn Every Payment into Brand Growth
Discover how integrated financial services are reshaping customer engagement and brand growth in the 2026 Galileo Integrated Financial Services Research Report. Banking on Brands explores how brands across industries are embedding payments, wallets, lending, rewards, and payout solutions directly into their customer experiences to increase loyalty, drive revenue, and improve retention. Backed by insights from more than 2,000 consumers and 150+ business leaders, the report highlights the growing demand for seamless, lifestyle-focused financial experiences.
The report also examines the biggest opportunities and challenges shaping the future of embedded finance, including co-branded payment programs, instant payouts, BNPL solutions, and digital wallets. In addition, it explores how brands are balancing innovation with customer trust, regulatory requirements, and operational complexity while turning integrated financial services into a long-term competitive advantage.
White Paper from 