Benefits Engagement is a Team Sport Action Guide

Despite best efforts—emails, webinars, flyers—many employees still remain unaware of their health benefits or how to access them when they need it most. The Benefits Engagement: Is This Thing On? action guide reframes the challenge of employee engagement as a collaborative, organization-wide strategy rather than a one-off HR task.

The guide urges employers to “think like marketers” by leveraging internal communication rhythms, cultural insight, and stakeholder collaboration. It outlines four critical pillars: knowing your workforce, applying consumer marketing principles, and putting the playbook into action with clearly defined roles and feedback loops.

Whether it’s tailoring messaging to fit mobile-first habits, spotlighting real employee stories, or coordinating internal stakeholders for unified communication, this guide empowers companies to create sustained, meaningful benefits engagement that meets employees where they are—physically, emotionally, and digitally.

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