Boost Your ROI with Data-Driven Account-Based Marketing
Are you ready to embrace the future of account-based marketing (“ABM”)?
While ABM has already proven its worth in the world of commercial B2B scenarios, recent developments in user data accessibility and AI-driven content generation are poised to make ABM a mainstream marketing strategy.
When executed effectively, ABM can significantly enhance your marketing ROI and accelerate your sales cycles. What’s more, ABM is equally applicable in both direct-to-buyer and partner-enabled business channels, although ecosystem ABM demands additional effort.
In this comprehensive Planning Guide, you’ll discover:
- Nine essential steps for successful ABM planning
- Key decisions and actionable insights for your ABM strategy
- Crucial inputs needed to formulate a potent ABM plan
Uncover the essential considerations and decision-making inputs required for effective actions by following the nine-step roadmap outlined in IDC’s ABM Planning Guide.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.
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