Break through to personalization-fueled growth

Transform personalization from a buzzword into a business practice that can drive up to 15%* revenue growth for your organization. But in order to achieve the real, modern personalization that buyers expect, you first have to identify and clear internal barriers.

The 2025 Personalization Framework from Cro Metrics and Optimizely provides a clear 7-part framework that helps you establish where you stand, where you want to go, and the simple steps to clear the way so you can get there.

You’ll get clear, specific, and proven strategies to:

• Know where you stand on technical and organizational mastery of modern personalization.
• Create a unified data layer to fuel personalization tactics in real time.
• Develop and implement AI and personalization skills throughout your organization.
• Successfully pilot customer-centric experiences powered by data and AI.

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*2025 Personalization Framework, Cro Metrics, 2025

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