Building personalised experiences across customers’ digital journeys
HCLTech’s ADvantage Experience platform provides an end-to-end framework to build and deliver meaningful and contextual experiences for marketers across different digital touch points leading to brand marketing, prospect conversion and retention. The solution is powered by Adobe Experience Cloud & Adobe Experience Platform and provides enterprises the ability to build data-driven experiences, AI-led conversations and deliver MARTECH platforms at scale. The key highlight of the platform is the ability to automate development through platform-specific code generation capabilities for static and dynamic web and mobile renditions.
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