The power of complete satisfaction: The hidden value of redemption joy in driving dynamic value exchange in loyalty programs
Constant value. That’s what the modern customer expects when it comes to their loyalty programs.
They want the flexibility to earn and spend with the brands and on the experiences that matter to them. They want to know that the time and money they’ve invested is not only being matched but exceeded.
In other words, they want to feel complete satisfaction.
But in such a fast-paced market, are customers actually happy with the redemption options available in their loyalty programs? And what do they like to redeem their currency on?
Perhaps most importantly, what drives this sense of complete satisfaction?
The Valuedynamx 2024 Power of Satisfaction research sets out to answer these questions. A global study of over 5,500 active loyalty program members, download this report to discover:
- Which factors make customers want to continue spending their currency over and over again
- The biggest overlooked factor that’s driving faster rates of earning among customers
- The hidden power of non-core inventory in driving higher satisfaction
- Practical tips for bringing redemption joy back to loyalty programs
“We’re now truly equipped to tangibly deliver the tailored experiences customers are asking for – the experiences that let them flexibly earn and spend rewards that matter most to them. To give them the satisfaction they now expect,” Colin Evans, Chairman, Collinson & Valuedynamx.
About Valuedynamx
As a leading global provider of curated, data-driven purchase rewards, Valuedynamx, a Collinson Company, delivers relevant and engaging solutions for its clients by combining expertise across payments, card-linking, affiliate marketing, earning, and redemption. Valuedynamx enhances customer loyalty and drives transactional engagement for some of the world’s largest airlines, banks, financial institutions, and hotel groups. Supporting over 400 million consumers, working with 50,000 retail and travel partners and offering more than 400,000 rewards in over 180 countries.
White Paper from 